2/10/2024 0 Comments Cool geometric shapesHearts are great for appealing to a viewer’s emotions and empathy. Overtime, however, heart shapes have adapted for use in any scenario where we want viewers to feel a tug on their heart strings. When we see hearts, we tend to associate them with love, which makes for a great logo design for dating apps. Hearts are another example of a cultural shape. Crosses have also become a universal symbol for health, making them often used in hospital logos. In this example, two intersecting lines may have a religious connotation. Unlike vertical lines which show power, and horizontal lines which show a sense of grounding, diagonal lines evoke a feeling of uneasiness.Ĭrosses are an example of a cultural shape, meaning that they are associated with specific connotations outside of their literal meaning. Finally, consider diagonal lines for logos. If you are trying to convey assurance in the job that you do, consider designing a personal logo that includes horizontal lines. In contrast to the upward movement of vertical lines, horizontal lines can be very grounding and denote feelings of calmness and security. They give the feeling of rising up, making vertical lines great for an inspirational design. Vertical lines denote a sense of power and establishment. Seems simple, right? Think again! The way you use lines in logo design can affect what they mean to the viewer. That mysterious feeling can be positive or negative, depending on how you apply it to your business logo. They can be disorienting, evoking a feeling of uncertainty and mystery. Spirals are fun and hypnotic, but they can also have a dark side, too. The continuity of spirals and their appearance in nature lends them to often represent life and its most mysterious features. Organic shapes are great for businesses that have a natural or earthen element, as they signal a harmonic peace with nature. They include shapes found in nature like a raindrop, flower, apple, or leaf. These shapes are used to evoke heartfelt feelings. Maybe you’re thinking of a shape that isn’t quite a circle, not quite an oval, but it is definitely still soft and round, then you are thinking of an organic shape. The complexity of a polygon makes it adaptable for an industrial, futuristic vibe, or a natural, strong feel. This is commonly experienced in honeycombs. Their sharp angles signify structure and strength while their relation when combined together instills a sense of whimsy and awe. 4) PolygonsĬombine the strength of angular shapes and the natural calming attributes of circles that tend to calm people, and you’ve got a polygon. Round shapes are great for wellness or hospitality brand logos. Circular shapes are often found in nature which can signal a sense of serenity in logo design. They can also be pleasing emotionally as they trigger feelings of happiness, light-heartedness, and inclusivity. Visually, circular shapes are pleasing to the eye. These round shapes feel comforting and calming. Given that sharp angles are used to represent strength and impact, we can naturally conclude that circles, ellipses, and ovals do the opposite. The peak of a triangle, much like the top of a mountain, triggers feelings of success and accomplishment. Because the wide base gives way to a smaller, pointed top, a triangle logo alludes to a journey of goal setting, achievement, and upward motion. Triangles are often used to represent perseverance and success. This shape is used to represent balance, symbolizing harmony and symmetry. Much like squares and rectangles, the sharp angles of triangles form a strong and impactful message to the viewer. The rigidity of the shapes can be interpreted as inflexible, and the lack of flow can make it hard for people to emotionally connect with a rectangular logo. On the flip side, these attributes can also signal negative responses. Their strong angels bring a balanced feel to designs and are great for framing or drawing attention to specific parts of a composition. Squares aren’t just practical, they’re also great at communicating power, intelligence, and stability. They’re one of the most commonly found shapes in human-made designs, products, and buildings. Squares and rectangles are simple, solid, balanced shapes that are just about everywhere. Straight lines, circles, curves and jagged edges might all seem like they’re just different strokes of a pen (or mouse), but they all pack a different message.Ĭheck out what ten of the most popular logo shapes mean: 1) Squares and Rectangles And understanding the meaning behind logo shapes is key to picking the right logo for your brand. Logos are a small image that pack a lot of punch.
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